Features

Revolution in dispensing

Dispensing
Optometrists David and Elizabeth Baddeley have introduced a new dispensing system into their practice. Here David Baddeley explains how they use it to increase high-end sales

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We have set up a small practice whose main purpose is to maximise our philosophy of 'less is more'. We can be just as profitable spending more time with a few people. This is much more satisfying and we particularly enjoy giving the client an appointment to have their new eyewear fitted. We often do this in the consulting room with our test chart 2000, but we also have software on a laptop in the dispensing area to show car number plates and road signs. It seems more professional and justifies the expense of modern eyewear better. We also have fewer non-tolerance cases through lack of confidence or misunderstandings. As the dispenser as well as eye examiner, we are well placed to advise the patient on tints and coatings as we are familiar with their general and eye health.

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