CooperVision toric lens expands customer choice

Toric contact lenses have yet to reach their full potential but new daily disposable options being released in the UK this year might equip practitioners with the added technology needed to retain patients and find new ones.

Astigmatic patients are more likely to face issues wearing contact lenses, it was agreed during the launch of the CooperVision MyDay toric at ME London, the Strand.

The company invited 160 practitioners to the showcase, where refreshments, edible bubbles and three CET points were on offer.

CooperVision’s UK head of marketing and professional services, Mark Draper, explained how MyDay toric was distinct from both the competition and existing toric contact lenses within the group’s brand portfolio. This includes the Clariti 1-day toric contact lens inherited through CooperVision’s acquisition of Sauflon in 2014.