Remembering the night of the Optician Awards when he was announced as the winner, Varley remembers his surprise. 'I thought I might be in with a chance, but when my name was read out I was delighted. The evening itself was fantastic and I have to say that Optician does a great job with the awards night - it really does the industry proud,' he adds.
The practice promoted the award in the months following Varley's win, but in way in which he describes as subtle. 'A local practice likes to talk long and loud about their nominations, but we have talked about the win in a much more understated manner. I think our patients appreciate that we go the extra mile and being able to say we have won an award reinforces that.' He also says that he received a number of letters from patients congratulating him on his win, which he describes as an incredibly humbling experience.
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