Don't forget the toothbrush

The pre-conference exhibition was buzzing with guesses about how well Glasses Direct entrepreneur James Murray Wells might be received later that day. Although to be honest, for every delegate predicting a riot or a 'booing off', another pointed out that he may be helpful in moving the profession towards asking a more realistic professional fee for clinical service and not a reliance on product sales.

Know your enemy

Obviously aware that he would stir up such emotions, event co-organiser, director of Proven Track Record and now BCLA president, Nick Atkins introduced the day with an almost defensive explanation for inviting Murray Wells.