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Developed by British designer Ross Lovegrove, the hinge is constructed in such a way that whether the frame is open or closed, the inside of the hinge can never be seen. Such was the originality of this design that its creators felt it necessary to take out more than 60 patents to protect it. This first collection won the industry accolades of a Silmo D'Or for techical innovation and a Golden Red Dot award.

Since that debut, Logo Eyewear and Tag Heuer have worked solidly to develop products which match the precedent. This focus on innovation has resulted in a string of products with impressive features and, more recently, there has even been a name change - from Tag Heuer Sports Vision to Tag Heuer Avant-Garde Eyewear - to reflect the expanding portfolio.