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Fashion Frames Practice of the Year

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The Fashion Frames Practice of the Year award was won by Kirk Originals for its flagship store on Conduit Street in the west end of London. The category is always hotly contested and this year was no different, with 14 practices in the running.

The Optician judging panel all singled out the store for praise, encouraged by the fact that the brand has dared to take on the process of opening a new optical store, with a new set of rules, in the middle of a financial downturn.

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