GfK market analysis: Sunny side of the street

The GfK Consumer Confidence Index, designed to act as a barometer of consumer sentiment towards the economy and personal financial situations, has in June 2015 achieved a result of +6 indicating growing economic confidence.

After remaining in positive territory through each month of 2015 so far a jump of 5 points between May and June, showing a real post-election bounce, has resulted in the index reaching its highest monthly level for over a decade. This indication of growing confidence in the economy has the potential to benefit retailers with respondents also reporting an increased willingness to spend more making significant retail purchases than in previous editions.