Helping relieve new visual demands

Thomas Gosling looks at the way our digital device usage is altering our optical needs and how Hoya’s Nulux Active lens addresses them

Today’s visual environment has evolved dramatically in recent years. Within what seems a blink of an eye, our focus has been concentrated to an arm’s length away and workload seems to be reaching a critical mass. Smartphones were launched just 10 years ago with the first Apple iPhone.

Now, more than 80% of Americans own a smart phone. Six years ago, Apple’s first-generation iPad tablet was released and now 50% of Americans own one. These new devices differ from our traditional computers, not only in their size and portability, but how close we hold them to our eyes. The barrage of digital media devices and the constant access to information has brought with it increased levels of eye strain, even in young people.

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