High profiles on the high street

A high-profile presence on London's main shopping streets gives the big multiples the space to showcase extensive frame collections. But, as Emma White discovers, there is no loss of focus on customer satisfaction and career development

BOOTS

Boots Opticians is set inside the Boots flagship retail store in Sedley Place on London's Oxford Street. Positioned beneath a large 'Optician' sign, the practice is next to the healthcare department which practice manager Cindy Higgins says is very handy for cross-referrals. A framed certificate showcasing the Optician 'Large High Street Multiple Practice of the Year' award has pride of place behind a broad welcoming reception area.