
New consumer research carried out by the Association of British Dispensing Opticians (ABDO) has highlighted a concerning lack of knowledge from parents around their children’s eye health.
ABDO board member, examiner and dispensing optician Daryl Newsome appeared on radio stations across the UK last week in order to encourage parents to book a sight test for their child before they go back to school in September. Initial results from ABDO showed the radio interviews reached more 28 million people in the UK.
The radio broadcasts used the latest research from ABDO, where more than 2,000 UK parents with children aged 0 to 11 were surveyed. The findings revealed as many as one in three parents thought their kids should have their eyes tested for the first time when they start school and that one in seven parents believed that children had to be at least five years old before they can have their eyes tested.
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