In focus: Eye health seeks greater circulation

National Eye Health Week should always be a busy one for the profession but, just like vision care as a whole, faces a constant challenge penetrating into the mainstream.

This is not through lack of trying though. A host of publishing, marketing and practice-level initiatives took place to mark the 2016 campaign this week (September 19-25).

A seven-page consumer vision supplement landed at the doorsteps of Sunday Times readers, featuring articles on child screening, bionic eyes, regular sight tests, cures for blindness and driver’s vision.

The publication was sponsored by Vision Express, which returned to Eye Health Week with its Vision Van initiative for the second year running. Throughout the week its mobile eye test van travelled to Portsmouth, Swindon, Swansea, Leicester and Leeds. It delivered free eye exams to members of the public, who could also download a voucher for a free practice sight test up until the end of the month.