The optical profession often contends with lack of data and awareness around public eye health.
However, the arrival of National Eye Health Week (September 24-30) and World Sight Day (October 11) in close succession has resulted in a deluge of information and coverage.
National Eye Health Week (NEHW) was embraced by UK optical practices late last month, not least as a tool to welcome more patients through the door and book regular eye exams. Once again organised by Eye Health UK, coverage included the publishing of a consumer lifestyle magazine, national newspaper supplement and a dedicated debate in Scottish Parliament.
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