
Mike Hale: How did the idea to conduct the first survey come about?
Philip Morgan: We have often reminisced about this. I am pretty sure we hatched the idea on an aeroplane journey, flying back to the UK from the Annual Meeting of the American Academy of Optometry, in New Orleans, in December 1995. We were lamenting the lack of independent information about prescribing trends, and thought we could make a contribution in this regard.
Nathan Efron: That’s right. We decided to initiate a survey of prescribing trends in the UK straight away, and the results were published in Optician the following year.
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