Chris Bennett What does the UK contact lens landscape look like at the moment?
Giovanni Abruzzini Contact lens penetration in the UK remains flat at 14% (versus 23% in USA and 37% in Japan), based on internal research. The UK has about 4.1 million CL wearers, around 5.8 million are actively considering them and a massive 10.4 million have not actively rejected the idea of wearing contact lenses.
This means that the UK market is in a unique position to grow the number of contact lens wearers by reaching out to these considerers.
It’s important to make sure the patient is having a great experience with contact lenses, especially when it comes to vision and comfort. We know that about the same amount of people that start wearing contact lenses are also dropping out which explains why the category has been flat for quite some time.
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