Giovanni Abruzzini: director, northern Europe region and general manager UK/Ireland at Johnson & Johnson

Artificial intelligence, the internet, scientific breakthroughs in material science and a 22-year long career within Johnson & Johnson (J&J) has led to a stark truth for Giovanni Abruzzini: put the patients’ needs at the centre of everything you do and the rest will follow.

‘If we don’t build the world around customer-centricity we are never going to win. I believe this is going to be the game changer for the industry. That is my passion, finding out what it is that the consumer needs,’ says Abruzzini with a heart-felt, Italian/American zest. He explains that the passion for meeting the customers’ needs was borne from the fact that fifty per cent of the population needs some form of eyewear correction. ‘Vision is the most important sense that people have.’