Interview: Lars Flyvholm, CEO Design Eyewear Group

It was back in 2014 that the Design Eyewear Group (DEG) began to make waves in the global eyewear market. With the acquisition of Face à Face, one of the industry’s most recognisable brands, many began to wonder what the company’s intentions were.

Two years prior to this, DEG had quietly gone through the acquisition of ProDesign Eyewear, a Danish brand with, at the time, over 40 years of heritage under its belt. ‘But it wasn’t just a Danish company,’ says Flyvholm, who prior to joining DEG, spent several years in the UK working for Bang & Olufsen as managing director for northwest Europe and vice president for global sales.