Look local: Catchment fit for a King’s Lynn

People living in rural settlements tend to rely on the services offered in the nearest town. A good example of a deceptively large catchment area is the King’s Lynn Hardwick retail zone on the edge of town.

In this retail zone Lorna Parker (pictured below) manages the Tesco Opticians. She says: ‘We cater for the affluent surrounding villages as well as King’s Lynn residents. It is important to meet their visual requirements regardless of what budget they need to stay within. There are no enhanced services contracts locally at this present time. It has encouraged us to manage eye conditions in-house. For example, our ocular hypertension and early cataract detection has helped our local hospital reduce waiting times. The patient base provides an interesting challenge for my optom who works closely with the elderly patients to help them achieve an adequate level of vision to help them carry on driving.’