Lozza Sartoriale: How De Rigo is bringing personalised eyewear to the market

Eyewear is often the window to the world of a brand that we would like to live in but can’t afford, says Paul Clapton, director of De Rigo UK. For Lozza it is the other way around, he says.

Lozza Sartoriale (Sartoriale translates as Tailor-Made in Italian) is De Rigo’s latest venture to up its luxury credentials among UK optical practices. De Rigo describes Lozza as the oldest fashion eyewear brand, and can trace its Italian heritage back to 1878. Lozza (which is owned by De Rigo) has created Lozza Sartoriale as a new concept to build on its ambitions to become a leader in luxury eyewear – and it’s coming to a high street near you.