The Vision Expo West exhibition at the Sands Expo and Convention Center is an excellent place for opticians to do business in the luxury sector. On the show floors, high-end eyewear has its own Galleria area while more luxury brands exhibited in plush suites at the Venetian hotel. For those looking to mix business with pleasure, there aren’t many better venues in the world.
In the dog-eat-dog world of high-end brands, Sama Eyewear is the luxury manufacturer with a conscience. The company, founded by veteran eyewear designer Sheila Vance, has a ‘fashion with a cause’ ethos and was created not only to showcase luxury eyewear to the world, but to generate funds for the Sam Vance Foundation – a not-for-profit organisation whose mission is to prevent drug use among teens and young adults, and to help recovery among young addicts. The Foundation was set up by Vance after her son, Sam, lost his life to a heroin overdose. Sama Eyewear followed and a portion of its annual profits goes to the Foundation.
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