Management matters : Calculating with confidence

Optometrist Melina Joy opened her practice in April 1992, in the East Sussex village of Heathfield. Since then, the practice has grown considerably and now has a complete support team, including a dispensing optician, reception staff and another optometrist.

As the practice has grown, so have the challenges and opportunities. Melina identified one challenge - and an opportunity - in charging more realistically for clinical time relating to the fitting and aftercare of contact lenses. This would allow the contact lenses and solutions products to be priced more competitively, ensuring greater transparency of the prices and fees for contact lens wearers.