The price is right

A new pricing structure for contact lenses has proved successful for a Blackpool practice, writes Martin Russ

Between them, the six employees of family practice Woodhouse Opticians, Blackpool, have over 65 years' experience in optics.

Owned by optometrist Steve Woodhouse, the practice was opened in 1962 by his father. Steve joined as a DO in 1980, qualifying as an optometrist in 1999.

Today, the team includes a DO/contact lens optician, reception and accounts staff and a full-time technician. Quality and patient needs are at the forefront of everything Woodhouse Opticians offers, and much thought was given to implementing a new contact lens pricing structure. All team members were involved in setting the new pricing structure.