Charging a fair price for contact lens chairtime

While change is inevitable for any business, it is those businesses that manage change that reap the benefit. In this article, Martin Russ explores the background, implementation and structure of one practice’s updated contact lens scheme. These changes were prompted by changes to the Opticians Act, regarding the supply of contact lenses, allowing contact lens wearers a greater choice of where to source their lenses

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Stokes Opticians is very much a family business.  Robert Stokes, a contact lens optician, established the practice in 1980 in West Bromwich. Since then he has been supported by his wife on reception and accounts, and gradually joined by their three sons, Nick, Tim and Richard.  Both Nick and Tim are dispensing opticians and Richard an optometrist with a particular interest in ocular therapeutics and the anterior segment. Robert is also in charge of the onsite glazing laboratory and Nick has an additional responsibility for practice administration. The practice has built a patient base of around 10,000, no doubt due in no small way to the pride taken by all members of the team to provide friendly, as well as high quality levels of care and service at all stages of the patient journey through the practice.