Inspecs is running a 'Dress your Windows' promotion to highlight its colourful Manish Arora frame brand, giving entrants the chance to win a pair of 2011 sunglasses and new special edition bangles from the Indian designer.
The company said it aimed to increase orders of Manish Arora's new X-series optical frames and is supplying point of sale materials to mark the event, comprising two banners, a showcard, a bag and a case and box.
Practices must make a minimum order of 16 frames to participate and will also receive new Manish Arora bracelets to give to the end consumer as a 'Gift with purchase'. The bangles are glossy pressed acetate, coordinating with the candy colours and reptile skin textures of the eyewear. There is also a colourful 'get your wrist wrapped' shelf showcard.
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