Shannon McKenzie and Perry Thakrar report from the Mido exhibition in Milan on the latest frame collections and eyewear design trends
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Design ingenuity was to be found across all stands, with both major players and boutique designers experimenting with new materials, including rubber, apoxy and new metal alloys. Others were busy redefining the concept of luxury - adorning their frames with diamonds, pearls, Swarovski crystals and other precious gems.
With such a focus on fresh designs and so much effort invested into the manufacture of frames, it is easy to understand why the world market for eyewear was recently valued at around £6.1bn.
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