Hartlepool Specsavers had identified 2011 as the year to take the store to new heights but it seemed the odds were stacked against them. The story of how it motivated its team and turned its prospects around made it a worthy winner of this year's Multiple Practice of the Year Award.
First on the agenda was a 'state of the nation' speech from director Ian Walker in which he shared the accounts with the team in full and explained that the business was 'massively underachieving'.
The aim was to make the situation as transparent as possible, as manager and DO Steven Wheatley explains: 'We'd had a terrible year and it was no use denying it. Our team really wants the store to do well so they did need to know. It meant they were pretty much behind us from the start.'
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