Munich masterclass

Munich’s winter optifest has become associated with trends and technology but its international reach boasted volumes previously only seen at Silmo and Mido. Despite that, the head of press and public relations, Patrik Hof, insists Opti is about quality not quantity.

Opti is bucking the trend among the big international shows in that it continues to grow rather than contract and Hof suggests one reason may be that it is an all-encompassing show and not just a frames event. Munich’s transport connections and the Northern European’s liking for the city may also play a part, he says. Opti boasts more Scandinavian exhibitors than Paris or Milan. ‘There are many reasons,’ says Hof. ‘It’s like a puzzle: it has to have all the parts and they have to fit together.’