New contact lens wearer from trial to transaction – part 3

It’s all about communication,’ says Candy Mulock, group manager for Surrey Opticians, summing up the new approach the four suburban practices are taking to supporting new contact lens wearers. And since adopting Alcon Vision Care’s ETIP (Enhanced Trialist Interaction Protocol), that approach would seem to be working.

‘We first heard about ETIP when our Alcon consultant came along for a meeting with us. We thought it was a fantastic idea,’ says Mulock. ‘We had been using something similar but not nearly as thorough. We were just giving patients our phone numbers and asking them to call us if they had a problem.