As someone who has been somewhat critical of spin-off events that take place at the same time as large trade shows, I should not really like The Loft, but there is a compelling case for visitors and exhibitors alike.
For eyewear brands, the event offers a cool space with luxury independent peers without the associated costs and restrictions of the Javits Center, where stand basics like tables can cost thousands and unions dictate the work exhibitors are allowed to carry out.
From a visitor perspective, my usual objection to this type of event is the need to travel into a city when the shows are mostly held on the outskirts. The Loft does not have this issue; Hudson Mercantile building is one block away from the Javits Center and is en route to the nearest public transport options. At the time of going to press, you can even see the Javits Center from The Loft, but at the rate buildings get built in New York, this might not be the case for much longer.
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