Opti: Lenses on show

German ophthalmic lens company Rodenstock is headquartered in Munich, so it was no surprise that it chose to unveil a major launch for 2025 at Opti. Big Exact Sensitive was described at the show as the latest evolution in products relating to Rodenstock’s overarching Big Vision mission, which involves providing better vision to all spectacle wearers through the use of biometric data.  

‘In the human visual system, the eye is the sensor and the brain is the processor,’ said Markus Ilmer, global product director at Rodenstock. ‘After extensive research for this new product, we developed an advanced artificial intelligence algorithm that incorporated additional insights into the brain side of vision that identify an individual’s visual sensitivity.’