January’s Opti trade show takes place early next month (10 to 12) and will once again span six halls. Held at the Fairground Munich, the show will offer trade professionals spectacle frames and lenses, contact lenses, refraction, diagnostics and low vision, as well as shop fittings and technical equipment.
New for 2020, trade show visitors will enter the halls via the Entrance North-West and Entrance North-East. The north entrance will be reserved exclusively for use by exhibitors and service partners.
Content
The Opti Showcase, an interactive discovery area in hall C4, will like last year focus on a key topic for the industry. The theme for 2020 is company positioning and will explore questions such as what makes me special, which strengths can I impress my customers with and how can I align the look and feel of my business with my
positioning?
Register now to continue reading
Thank you for visiting Optician Online. Register now to access up to 10 news and opinion articles a month.
Register
Already have an account? Sign in here
