Despite being one of the newer categories The Optical Product of the Year Award is one of the most hotly contested trophies.
Most optical visits conclude with the dispensing of an optical product. The range and scope of optical products is wider today than it has ever been and the array of lenses, frames and contact lenses is wider than ever before.
The trophy in this category will be awarded to a single optical product that our judges feel has made a significant contribution to optical life or has enhanced the lives of optical professionals or customers.
Entries are welcome from suppliers of products, old and new, that have a wide impact and appeal in the retail optical business. Entries should include information on the scale and impact of the product plus testimonials from users and wearers.