What will be remembered as the sunglass of 2011? Entries in this brand new category are open to a sunglass model or range that has made an impact during the last 12 months. This may be through its styling, its technical performance, customer attraction or marketing and profile. Factors taken into consideration will be the product's significance to practice and those products that deliver the wow factor. Emphasis will be placed on the styling, level of innovation, the personality and the profile of the product and the way in which it has been presented to the market. This is a new category so include any information you think may be relevant. This might include technical comparisons with earlier products, its ability to find new customers, media coverage or its impact on practice profits.
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