Optician Awards 2015: Contact Lens Product of the Year

Pitting your products against the giants of the contact lens business is a daunting prospect for a small player, but mark’ennovy believed it had a lens that could take on the big boys in the race for the Contact Lens Product of the Year Award – and it was right.

Mark’ennovy Personalized Care has a reputation for supplying lenses for all wearers, even those with complicated prescriptions, and it used those credentials in its bid for an Optician Award with its Gentle 80 lens.

This lens was also the lure that brought Chris Carter, group sales and marketing director, to mark’ennovy. ‘It was nice to come into an award-winning company,’ he says. ‘Gentle 80 was entered into the awards because it picked up on the growing debate around silicone hydrogels versus non-silicone. It is also a lens that allows everyone, regardless of prescription, to wear a contact lens.’