Optician Awards: Mark’ennovy fine-tunes the process

Hundreds of practices, people and companies enter the Optician Awards annually, each with their own particular motivations to do so. In the case of contact lens manufacturer Mark’ennovy electing to enter the Contact Lens Award category, it was the desire to stand out in a crowded marketplace.  

‘The company underwent a fairly dramatic transformation and a change of ownership in the past couple of years,’ says Jim Dickson, head of professional affairs for UK and Ireland at Mark’ennovy. 

‘Shortly after those changes, we launched the Mylo Toric [myopia management contact lens], which was the spur to enter the Optician Awards. This was because, while the myopia management contact lens market has been dominated by major suppliers, there is a need for a toric soft lens option. Entering the awards felt almost like a no brainer because astigmatism is very prevalent in myopes.’