Keith Murphy Optometrists proves that understanding customers' lifestyles and vocations pays dividends. Perry Thakrar reports
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However, successfully communicating the benefits of bespoke lens solutions to suitable patients in an interesting and informative way has paid dividends for Keith Murphy, owner and principal optometrist, of Keith Murphy Optometrists in Kenilworth, Warwickshire. As well as getting positive feedback from satisfied customers and generating improved revenues, the practice was crowned the winner of the Individualised Lens Practice of the Year category at the 2010 Optician Awards.
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