Optix conference: Why the elite are the elite

March saw the Optix Conference return to the luxurious surroundings of the Celtic Manor resort in Newport, Wales, for a third consecutive year. The event has grown since its inception 11 years ago as a relatively small user group meeting for the practice management software provider to a major event on the optical calendar boasting big name speakers and many top optical companies exhibiting as sponsors.

With 380 delegates at the event and costs amounting to more than £1,000 per attendee, Optix managing director Trevor Rowley explained that the sponsor companies play an essential role in allowing for the prestigious speakers that the conference has become renowned for.