This article is best viewed in a PDF Format.
The Hong Kong Optical Fair, annually attracts in excess of 10,000 buyers (although attendance figures for the 2009 event were not available at the time of going to press), two thirds of whom are from outside the region. Apart from the accompanying optometric conference, the fair is principally a platform for trade, although in recent years the event's organisers have also made significant efforts to enhance its reputation as a showcase for design. To this effect the Visionaries of Style area and brand name gallery areas, new for 2009, were created to allow international brands to display their product collections together and to enable visitors to see the latest design trends in premium eyewear. Several fashion shows were held in the brand name gallery where the creations of each of its exhibitors were paraded by models in front of the audience. Elsewhere, presentations on product design trends by speakers from manufacturers Frost and Nico Design furnished attendees with advice on the latest fashions.
Register now to continue reading
Thank you for visiting Optician Online. Register now to access up to 10 news and opinion articles a month.
Register
Already have an account? Sign in here