Transitions is one of a small group of truly global optical brands, Chris Bennett caught up with its president, Brett Craig, in Florida for a worldwide perspective on brand development
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But his casual dress and laid back style belie a precise knowledge of the optical market, an obsession with branding and a grasp of global buying trends and customer habits. 'I don't have any optometry training, my background has all been on the business side,' says the economics and MBA educated Craig.
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