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In the past, there has been a tendency for the larger frame manufacturers to major on sunglass styles at their press days in an attempt to woo the mainstream fashion titles, so it was refreshing to see that Safilo has focused just as much on its optical styles this season - both in terms of design and promotion.
The aviator
A perfect exponent of the aforementioned shift of focus is the appearance of the aviator silhouette in many of the ophthalmic collections. The aviator profile is probably the most popular sunglass style in the market, but it's a brave move on the part of Safilo to introduce it into so many of its ophthalmic frames, and one that really reaffirms its commitment to the optician segment of the market.
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