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Silhouette breaks new boundaries

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Silhouette's new business model was unveiled to practitioners across the UK at a series of special evening functions

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Having revealed in 2008 that it was to concentrate solely on its rimless offering and was discontinuing its rimmed product, Silhouette describes its new concept, 'Seeing without boundaries', as an international partnership programme which 'will re-define the relationship between the optician, end consumer and the Silhouette brand'.

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