Sidmouth-based practice McShaw Optometrists scooped two trophies on Awards night. Frederick McShaw won the Optometrist of the Year Award, while the practice picked up the Software Practice of the Year Award,sponsored by See 20/20.
Software is one of those issues many practices find difficult to engage with, or see the value of, but it was exactly McShaw's ability to demonstrate to the judges its use of software that won it the top prize.
'Software has an increasingly essential role throughout the practice from the admission of patients,their clinical care andthe processing of their orders, to the strategic management of the practice. It carries outmyriad functions that would take endless hours to achieve manually,' says Frederick McShaw.
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