Features

Store design: makeover marvels

Business
A practice redesign can do wonders for sales and footfall in both big cities and smaller towns. David Craik reports

Retailer John Lewis has for most of its plus 150-year history been associated with stellar customer service, bright and welcoming stores and quality-made products.

What it has achieved in the bustling, competitive and ever-changing high-street it is now trying to replicate in the world of optometry through a link-up with Luxottica UK. That ambition can be seen in its in-store John Lewis Opticians offering in Kingston-upon-Thames, south London which opened last November.

The store, the first in a series of optical concessions planned for roll-out in the next couple of years, not only sells high-end brands such as Giorgio Armani and Prada but has created a store design it believes sets a standard for the industry.

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