'We're the standard bearers for the contact lens industry,' joked UK and Ireland professional relations manager Karl Aberdeen, describing Optrafair as an opportunity to promote both itself and its products, this year in particular. 'Everything came together for us, with Proclear Multifocal winning Contact Lens Product of the Year in the Optician Awards and our lecture on the CET programme. We're also promoting our Vision Extra contact lens payment plans.'
He saw the show as a 'completely different animal' from BCLA. 'We get more interaction with visitors and more quality time here than we do at the BCLA. Here it's full on from the time we open to the time we close.'
Register now to continue reading
Thank you for visiting Optician Online. Register now to access up to 10 news and opinion articles a month.
Register
Already have an account? Sign in here