This gives me a unique insight into what's actually happening in independent practices and how many owners think and act.
A few days ago I was talking to a practice owner about how much he charges for an eye examination.
His reply was £25. We quickly agreed that this was too little considering we had agreed a strategy to position his practice as the premium choice in his local area.
Really, the top of your local market is the only place you can afford to position your independent practice. Prospects will base most of their perceptions of levels of quality and service on your price position.
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