The speed of success at the Optix conference

Eight years ago Optix managing director, Trevor Rowley, gathered willing users of the company’s practice management software together for an inaugural conference. The idea was to provide his customers with assistance in a relatively informal setting, an opportunity taken by 37 people that first year.

Fast-forward to the eighth edition, which was held at the Chesford Grange Hotel in Warwickshire on March 10-11, and the pace at which this event has evolved is made clear. For a start this year’s event attracted total of 304 delegates, representing a more than eight-fold increase. Significantly the conference now has an attendant exhibition section, with the likes of Essilor, Alcon and Beausoleil vying for the attention of those in attendance. However, perhaps the biggest change of all is the array of world class speakers addressing the conference, with former New Labour director of communication and strategy Alistair Campbell the biggest name at this year’s event.