Utilising digital marketing to generate new patients

Dr Trusit Dave and Rod Solar explore the various means at your disposal to increase your client base

A significant proportion of consumers utilise the internet to research businesses to make buying decisions. This method of vetting or researching a potential business is synonymous throughout almost all age groups. However, the use of the internet does not equate solely to making a visit to your website.

The first issue is most consumers will not be aware of your brand or website. Therefore, one of the key aspects of digital marketing involves promoting your website, so it is easily visible among the many competing sites. Furthermore, there are many parallels from the virtual world to the real world. For example, if your website is a virtual representation of your practice, then your social media pages are the virtual representation of you and your staff. Similarly, your patient’s Facebook profile is the virtual representation of them.

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