CAPTIV8 Social: An app that can up your footfall

As of March 2014, there were 35.1 million Facebook users and 11.9 million Twitter users in the UK – that’s 54.7% and 18.6% of the UK population respectively.(1) Finding an effective way to engage and reach out to these users has to be an important aspect of any practice’s marketing strategy.

Social Listening

Social listening involves real-time monitoring of social media (usually Twitter) based on keyword database mining algorithms. Many corporate businesses already monitor social media in order to find potential customers and manage their reputation. Social media listening offers a powerful marketing opportunity for the healthcare sector – particularly to businesses involved in elective procedures/services. That said, finding a potential patient is one thing, nurturing them into real patients is quite another. It’s important to therefore position yourself as a provider of information. In this way, you build trust and a degree of loyalty.