A new app has been launched to help opticians make contact with potential patients through social media.
Ivan_intro, fronted by Ivan the mole, uses new sentiment-driven response technology which mines Twitter for key phrases in conversations or mentions relevant to opticians. The app then automatically sends a personalised response from the user with contact details.
The free to download app, available for both Apple iOS and Android OS devices, comes pre-loaded with over 150 trades and occupations, and can be set up in six steps. Ivan_intro works continuously, unearthing leads for businesses. It also allows users to set a radius of up to 20 miles, keeping its mining of introductions local and focused.
The app comes pre-loaded with five free responses. The user can set up a reply to leads unearthed by Ivan. Users can use an in-app top-up purchase to add more responses.
Ivan_intro currently works with Twitter’s 15m active users, but its developers, Sociosciences, intends to include users of other social media channels, including Instagram and Facebook.
Sociosciences director, Stuart Burn, said: ‘Ivan never sleeps. He works 24/7, leaving you free to work, relax and sleep while he digs up business leads for you. Our innovative technology means Ivan only sends a response to those who have mentioned they need help, so when the mobile rings you know it’s someone who wants your services. The app is free to download, so it’s a no-brainer to give it a go and see if it can transform your business. Ivan is a very clever mole to have on your side.’
Technology entrepreneur, Professor Paul Morrissey, added: ‘This app will revolutionise the way small businesses and tradespeople find new leads. There’s nothing in the marketplace currently providing this level of service and automation.’