Vision Expo East: Frame fashion trends report

The vast majority of attendees walking past the Vava stand, while the author was in the vicinity anyway, stopped to take a look. No surprise given the eye-catching frames on display and their attention grabbing potential as practice window models.

‘We launched Vava three years ago,’ says founder and creative director Pedro da Silva. ‘It is a pan-European company. I’m based in Berlin with one designer, while the warehouse and customer service are in Portugal. In Germany we have sales and further design team. Production is all done in Italy.’

Previously Da Silva worked in the fashion industry for many years with big names like Hugo Boss.