100% Optical ramps up anticipation for 10th show

100% Optical has listed the top 10 most anticipated parts of the 2024 show ahead of its 10th edition at London’s ExCeL from February 24-26.

Organisers said the event offered an extensive education programme, the latest in optical fashion and design, as well as a showcase of equipment innovation.

Marlon Cera-Marle, 100% Optical show director, said: ‘This year’s 100% Optical is set to be a true celebration for the UK’s largest optical event and with visitor registrations tracking 15% ahead of 2023, we’re looking forward to welcoming even more visitors to London’s ExCeL later this month.’

Among its top 10 were new show features, such as a scavenger hunt, 100% Ophthalmology and the 2024 Ones to Watch area, alongside the returning catwalk shows and competition in collaboration with the Royal College of Art.